Habibur RahmanAutomate interactive conversations in Instagram Direct Messages, Facebook Messenger, and SMS to grow your brand.
If you’re an entrepreneur, you’ve probably noticed the impact of chatbots on the business world. ManyChat claims to be one of the best service providers in the industry.
ManyChat is one of the biggest chatbot software platforms for Facebook Messenger. It is an excellent platform to build your chatbot in just a few minutes and a lot of people throughout the world are using it.
In this post, I will review all the aspects of the ManyChat software platform!
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What Is ManyChat?
ManyChat is a cloud-based chatbot solution designed to help small businesses drive chat marketing campaigns through social media platforms and text messaging. Key features include message broadcasting, drip marketing, A/B testing, audience segmentation, and lead conversion.
ManyChat lets you create chatbots for Facebook Messenger, Instagram, SMS, and email. Whether for marketing or customer care, these virtual assistants can do wonders for any business with an online presence.
According to the company, you can set up your chatbot in just 2 minutes since the process is simple and doesn’t involve coding. Additionally, it can assist you in fully automating your Messenger marketing, which makes the tool suitable for advanced users as well.
The company focuses on Facebook Messenger, and for a good reason.
Over one billion users worldwide have free access to it, and the app has a 4 to 10 times higher click-through rate (CTR) than email. Experts even believe that marketing on the platform will continue to evolve in the next few years.
These facts make Facebook Messenger valuable for any business. And ManyChat helps you get the full benefit from it.
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ManyChat Review — Features & Benefits
1. Build Automation Quickly
Easily build and automate interactive conversations for Instagram Direct Messages and Facebook Messenger that nurture relationships and lead to more conversions with our visual drag n’ drop interface. No coding experience is needed.
2. Manychat is Built for Sales and Marketing
Increase product sales, and customer engagement, generate qualified leads and deliver instant support through personalized conversations in Instagram Direct Messages and Facebook Messenger.
3. Get More Out of the Tools You Already Use
Whether it’s Shopify, Google Sheets, MailChimp, Klaviyo, HubSpot, or Zapier, Manychat connects to thousands of tools you already use for your business.
4. Combine with SMS and Email
Start conversations through Instagram Direct Messages or Facebook Messenger and capture phone numbers or emails in your automation. Deliver coupons, newsletters, promotions, booking confirmations, and more, through SMS or email.
5. Messages
Manychat provides broadcasts, sequences, and also subscribing/unsubscribing from sequences.
What I really like about the sequences in ManyChat is that they are really organized. You can see the complete sequence in one overview and you also see which message is sent at which time, a really good feature.
Also, with ManyChat you can use a feature called “Conditions”, in which you can use logic to send users through a certain flow.
With ManyChat it is possible to make a chatbot in any language, but it is not possible to easily translate this chatbot to different languages (because you need to do this manually and copy all your complete chatbot).
6. Templates & Cloning
ManyChat provides 19 templates that you can directly install to make your chatbot. These include free templates and templates only available for Pro users.
With ManyChat it is possible to make a chatbot template and share it with others. This is really useful when you are making multiple chatbots that do the same thing (for example, Lead generation).
Furthermore, it is possible to duplicate your chatbot flows and chatbot elements to make your chatbot faster.
Integrations
ManyChat has a built-in live chat integration. Really good, because this is the most important integration a chatbot software needs. They also provide integrations for:
- Zapier
- Make (formerly Integromat)
- Google Sheets
- ActiveCampaign
- MailChimp
- ConvertKit
- HubSpot
- Walletly
- Botsheets
- Janis
By the way, what I really like about the live chat integration of ManyChat is that they also have an iOS app and an Android app, so you can respond to user inquiries on the go.
Moreover, ManyChat has its own App store which allows third-party developers to create their own integrations with ManyChat.
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ManyChat Review — Pros and Cons
Let’s have an overview of ManyChat’s pros and cons before we jump into this chatbot solution with both feet:
Pros
- Come along with multiple features supporting live chat activities and creating engaging bots
- Support chatbots for various channels from Facebook Messenger to Email and SMS
- Available A/B split testing
- Report bot performance such as the number of messages sent, open rates, click rates, and conversion daily, weekly, and monthly
- Friendly user experience
- Integrate seamlessly with Facebook Messenger
- Easy installation process
ManyChat Review — Cons
- The Flow Builder is not perfectly built and optimized for users
- The created chatbot responsiveness is not highly recommended because of bugs and latency
- The analytics tools are not powerful enough to give a deep understanding of the business’s issues related to the chatbot
- Can be really expensive when you have a big audience
- Poor technical support service
Support
ManyChat provides extensive tutorials on how to make a chatbot and all the features of its platform. They also have proper documentation and good customer support.
What I also love about ManyChat is that they have a large Facebook community (80.000 people) in which you can ask all kinds of questions and learn more about the platform.
ManyChat Review — FAQs
What is Facebook Messenger Automation?
Automation is a series of automated conversations that can answer your customers’ common questions via Facebook Messenger. This could be explaining what your product or service does, gathering information about a customer, providing useful content, or promoting them to a sale.
What can automation do for my business?
Our automation allows you to welcome new users, send them content, schedule messages, respond to specific keywords, and much more.
Why do I need Messenger automation?
It’s getting harder and harder to reach your audience every day. People are opening fewer emails and social media is so noisy that your organic reach is often less than 10% of your audience.
Facebook Messenger automation solves this problem by providing personalized and automated conversations with your customers. It is interactive in real-time and has an 80% open rate.
How do I create a Messenger automation?
You will need an existing Facebook page and administrator rights to manage it. Then click the “Get started for free” button at the top of the page.
While you need a Facebook page to get started, your Manychat automation isn’t limited to customers on your Facebook page. Anywhere your customers can click on a link — on your website, in an email, on a QR code, etc. you can trigger a Manychat automation to start a conversation.
ManyChat Review — Conclusion
In my opinion, ManyChat is one of the best chatbots to create a chatbot on Facebook Messenger. It has a structured and flexible interface, lots of chatbot elements, lots of integrations, and lots of options to grow your chatbot. It really beats a lot of other chatbots for Facebook Messenger.
ManyChat is an extremely good software for building your chatbot and with recent events, I think they will expand their platform even further.
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